How to describe the bouquet you have in mind

You do not need to know every flower name to make a useful enquiry. A few clear details can communicate your idea better than a long list of references. Think about the feeling, the setting and the practical requirements.

Share the essentials

Tell us the occasion, preferred date, delivery area and budget. Mention any important colour preferences or flowers you would rather avoid. If the bouquet is a gift, explain whether it is going to a home or workplace.

Use photographs as direction

Choose one or two images and say what you like about them: the palette, the loose shape, the wrapping or the scale. A reference is a starting point, not a promise of identical stems. Availability may change the final selection.

Agree on the details

Ask what is included, whether a vase is needed and how substitutions will be handled. Confirm the recipient information and card message carefully. Keeping the brief simple gives the florist room to create something coherent while making sure the details that matter most to you are understood.

Editorial photography: Unsplash. Images illustrate the story and do not represent a product offered for sale.